Sony Ericsson Xperia_X10

Sony Ericsson XPERIA™ X10 introduces an open and integrated world of social media, communication and entertainment

London

The UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA is the first mobile phone to truly humanise the way people interact with their phones.

Bert Nordberg, President, Sony Ericsson said, “The XPERIA and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”

Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”

Introducing signature applications like Mediascape and Timescape™, the XPERIAlets consumers organise everything in their phone in an intuitive way:

– November 3 2009– Sony Ericsson today unveils the Xperia_X10, the first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities. ™ X10™ X10™ X10™ X10™ X10 Sony Ericsson Timescape™ manages all your communication with one person in one place. Browse through your conversations the bright way to check out your Facebook™, Twitter™, photos, emails, and texts all in one go

Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favourite friends and artists. It accesses content from everywhere – your phone, YouTube™, PlayNow™ – and presents everything for you

Intelligence capabilities, integrated into Mediascape and Timescape™, can automatically recognise connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

Sony Ericsson

Sony Ericsson is also introducing the new Wireless Stereo Headset with FM Radio – WM600. Featuring advanced Bluetooth™ technology and a built-in FM radio, WM600 lets you stream music to your headset in high fidelity through sound-enhancing ear-buds. With a crystal clear OLED display, easy access controls and RDS radio station information, you don

Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view

Intelligent face recognition features recognise up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.

’s open approach gives consumers maximum choice and with the XPERIA, users can download any application that they want direct from a wide variety of stores including PlayNow™ X10™ and the Android Market™, co-creating an experience that is entirely unique to them. ’t even need to take your phone with you to tune in to your favourite radio station. The XPERIA™ X10 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/1700/2100 and UMTS HSPA 800/850/1900/2100

XPERIA™ X10 will be available in selected markets from Q1 in the colours Sensuous Black and Luster White. The

XPERIA

New UX (user experience) platform lets consumers organise everything and discover more with the most open, human and intuitive user experience yet

™ X10 is the flagship phone in a family of phones coming to market during the first half of 2010. The XPERIA™ X10 will be available in Q1 2010

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