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Posts Tagged ‘marketing’

Google’s new Game of Thrones Chromebook marketing is kinda funny, but mostly cringey

Tuesday, October 23rd, 2018

Last Friday (the 19th), the @Google account tweeted out that "Winter is coming for Chromebook..." together with a confusing video that showed a clip from Game of Thrones playing inside Slides on a Chromebook. The crossover event seems to have resolved as a new "White Walkers" page is now up on Google's Chromebook site. At first glance, it seems like an out-of-touch marketing effort, or a last minute attempt to use up acquired licensing, but parts of it are at least a little funny.

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Google’s new Game of Thrones Chromebook marketing is kinda funny, but mostly cringey was written by the awesome team at Android Police.

The new Google Marketing Platform replaces DoubleClick starting July 24

Monday, July 23rd, 2018

Google announced last month that it would be restructuring a number of its marketing and analytics tools into fewer brands with names that more clearly reflect what the products actually do. Part of the new slate of offerings is going live tomorrow in Google Marketing Platform, a combination of Google's existing DoubleClick and Analytics 360 suites.

The new Google Marketing Platform comprises a number of different tools that are used for — hey, you guessed it — marketing (and the name makes a whole lot more sense than "DoubleClick").

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The new Google Marketing Platform replaces DoubleClick starting July 24 was written by the awesome team at Android Police.

Google retires AdWords and DoubleClick brands in effort to streamline advertising products

Wednesday, June 27th, 2018

Ads are big business. They're how the Google services we use — search, Gmail, Maps — are available free of charge. Now, Google has announced that it's restructuring various advertising products, retiring the AdWords and DoubleClick brands in favor of some new, more straightforward brands: Google Ads, Google Marketing Platform, and Google Ad Manager.

"The new Google Ads brand represents the full range of advertising capabilities" Google offers, the company said in a blog post.

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Google retires AdWords and DoubleClick brands in effort to streamline advertising products was written by the awesome team at Android Police.

Samsung releases Experience demo app for Galaxy S9/S9+ [APK Download]

Tuesday, March 6th, 2018

For anyone tempted by the Samsung Galaxy S9 or S9+ who wants to learn more about what it can do, there's an app for that. The Experience app for Galaxy S9/S9+ does exactly what the name suggests. It can be downloaded on most Android phones (Marshmallow 6.0 and up) and it gives you a sense of what it would be like to own Samsung's latest flagship.

 

  

Samsung did the same thing for Note8, and similarly, this new app has a number of videos and explainers outlining key features of the S9/S9+.

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Samsung releases Experience demo app for Galaxy S9/S9+ [APK Download] was written by the awesome team at Android Police.

Google Assistant Oscars commercial encourages us to be lazy like the stars

Tuesday, March 6th, 2018

It's clear Google is trying to push the Assistant more than ever in 2018, particularly in the face of stiff competition from Amazon's Alexa. Google's presence at CES was entirely Assistant-themed and with many Chromebooks and other smart home devices getting support for the Assistant this year, it's going to be on hand pretty much everywhere.

Google's latest TV commercial, aired during the 2018 Oscars, is an ode to laziness. With the help of celebrities like John Legend, Kevin Durant, and Sia, the ad reminds us of things the Assistant can take care of to make our lives easier.

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Google Assistant Oscars commercial encourages us to be lazy like the stars was written by the awesome team at Android Police.

Android Pay joins up with Justice League to offer collectible bugdroid doodles

Tuesday, November 14th, 2017

If you use Android Pay regularly, you'll probably be aware of the little bugdroid characters that will sometimes appear when you pay for stuff. The cute little animations have previously included the Android mascot in space, as well as specially themed bugdroids for things like Halloween and the Wimbledon tennis championship.

Android Pay has now joined forces with the new Justice League movie to show superhero bugdroids. Between now and December 31st, you'll be able to collect five different characters from the film: Batman, Wonder Woman, The Flash, Cyborg, and Aquaman.

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Android Pay joins up with Justice League to offer collectible bugdroid doodles was written by the awesome team at Android Police.

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