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Posts Tagged ‘doubleclick’

The new Google Marketing Platform replaces DoubleClick starting July 24

Monday, July 23rd, 2018

Google announced last month that it would be restructuring a number of its marketing and analytics tools into fewer brands with names that more clearly reflect what the products actually do. Part of the new slate of offerings is going live tomorrow in Google Marketing Platform, a combination of Google's existing DoubleClick and Analytics 360 suites.

The new Google Marketing Platform comprises a number of different tools that are used for — hey, you guessed it — marketing (and the name makes a whole lot more sense than "DoubleClick").

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The new Google Marketing Platform replaces DoubleClick starting July 24 was written by the awesome team at Android Police.

Google retires AdWords and DoubleClick brands in effort to streamline advertising products

Wednesday, June 27th, 2018

Ads are big business. They're how the Google services we use — search, Gmail, Maps — are available free of charge. Now, Google has announced that it's restructuring various advertising products, retiring the AdWords and DoubleClick brands in favor of some new, more straightforward brands: Google Ads, Google Marketing Platform, and Google Ad Manager.

"The new Google Ads brand represents the full range of advertising capabilities" Google offers, the company said in a blog post.

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Google retires AdWords and DoubleClick brands in effort to streamline advertising products was written by the awesome team at Android Police.

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