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Google retires AdWords and DoubleClick brands in effort to streamline advertising products

Ads are big business. They're how the Google services we use — search, Gmail, Maps — are available free of charge. Now, Google has announced that it's restructuring various advertising products, retiring the AdWords and DoubleClick brands in favor of some new, more straightforward brands: Google Ads, Google Marketing Platform, and Google Ad Manager.

"The new Google Ads brand represents the full range of advertising capabilities" Google offers, the company said in a blog post.

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Google retires AdWords and DoubleClick brands in effort to streamline advertising products was written by the awesome team at Android Police.

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