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Chrome’s ad blocker will go live February 15, here’s how it works

In June of last year, Google revealed it was working on a built-in ad blocker for Chrome. But instead of outright blocking all ads, it would only block intrusive advertising, as defined by the Coalition for Better Ads. Pop-ups, animated or auto-playing ads, scroll-overs, and large banners are disallowed. Put simply, websites would have to play by the Coalition's rules, or risk losing ad revenue from Chrome users.

In December, the company announced that the blocker would go into effect on February 15, which is tomorrow.

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Chrome's ad blocker will go live February 15, here's how it works was written by the awesome team at Android Police.

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